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Posts Tagged ‘Retailers’

Supply Chain Management (142) Views

Mar 26th
by admin |
in Other

Introduction

Supply chain management is concerned with the efficient integration of suppliers, factories, warehouses and stores so that merchandise is produced and distributed:

In the right quantities

To the right locations

At the right time

In order to

Minimize total system cost

Satisfy customer service requirements

Fierce competition in today’s global markets, the introduction of products with shorter life cycles, and the heightened expectations of customers have forced business enterprises to focus attention on, their supply chains.

This has been made easier by the use of software for managing the demand and supply chain. Using supply chain software, a manufacturer can communicate with his suppliers constantly about the raw materials required for production. This enables the supplier to plan and supply the raw materials according to the manufacturer’s demand. On the other hand, demand chain software provides the channel members and the employees of a manufacturer with accurate and up-to-date information about the goods and services available with the manufacturer, their prices, the distributors and the suppliers in a particular region.

Supply chain management is a set of processes which helps organizations develop and deliver products. A supply chain comprises of multiple companies working together as a single entity with complete transparency of information and accountability between them. Through the supply chain, the flow of information, material and payment between the business entities takes place. The product flow describes the processes involved in transforming raw materials into finished goods. The information flow describes the future requirements (raw material, tools, products etc.) and the order delivery status.

Supply chain management also involves the integration of ad hoc and fragmented processes into a consolidated system. Process optimization helps organizations reduce the total cost of the order to delivery process by trading off inventory, transportation and distribution costs. Though traditional optimizations methods help reduce costs, they can’t handle real life interdependencies between processes. If the business applications are not integrated retailers, manufacturers, distributors and other business entities will only be able to reduce their direct cost and not the operational costs.

Till large scale optimization models were developed, the visibility of information required to synchronize supply chain operations was minimal. Inadequate information visibility led to excess inventory and huge transportation costs. But now organizations are well equipped with sophisticated tools like Rhythm from i2 technologies and advanced planning and optimization tool from SAP. These technologies help the organizations predict demand, convey inventory levels and solve transportation costs.

Retail Management-Lesson2 (91) Views

Mar 5th
by svjrao |

Lesson2

Emerging Trends in Retailing

Twenty Emerging Trends:

1. Discounters will steal a march over the food retailers.
Wal Mart has already become one of the leading food retailers and the trend of every-day-low-pricers entering into food retail arena has now become a major threat to the supermarkets.

2. The responsibility of managing inventory will shift up the value chain towards the manufacturers.

3. Assembly of the final product will move down the supply chain and as close to the customer as possible (owing to the increased need of mass-customization).

4. Preponderance of web driven sourcing.
Retailers will use Systematic and Spot sourcing from the many B2B sites to meet their requirements of core merchandise as well as peripherals.

5. Grocery e-tail will be dominated by physical retailers who would extend their offering by having a web presence. The primary source of fulfillment of a web order will be the store rather than a dedicated warehouse (like Tesco’s model).

6. High use of W-LANs in store.
Wireless LANs will be the predominant media of information/data exchange in a store. This in turn, would enable things like:

  • Mobile POS terminals
  • Mobile information kiosks
  • Better store space management

7. Aisle checkouts.
Checking out will not be restricted to long queues at POS. Each SKU will be checkout-enabled and it would be possible to scan it at the aisle/rack where it is stored. This will immensely reduce the check out time at cash counters.

8. High use of advanced communications technology like ATM, Frame Relay by retailers.
This would be necessitated as the retailers would need to exchange huge volumes of data/information with their suppliers and service providers so as to ensure better customer service levels.

9. Supermarkets and discounters will rely on thin client technology whereas specialty retailers who need a higher level of customer interaction and information sharing would continue to rely on fat clients.

10. Resurgence of Mom & Pop stores.
The friendly neighborhood mom & pop stores are going to come back to the fore as the customer is going to become increasingly time starved.

11. The wave of globalization will be led by mergers and acquisitions as the fast changing retail landscape will not give time to any retailer to establish an independent presence in uncharted territory.

12. Emergence of value-adding intermediaries who will act as a single point of contact between the consumers and sellers. They will be privy to the complete customer profile and will not only aid the consumer in making an informed decision but would act proactively to suggest the latent needs which are pending fulfillment. Hyper mediation is the next wave.

13. Digital music is going to become the predominant form of music distribution as it allows for mass customization and guarantees immediate fulfillment of need. Initiatives like SDMI will be hard pressed to come up with a secure mechanism for file transfers.

14. Hand held devices like mobile phones and PDAs would become a predominant media for net access and transactions as they would bridge the gap between desire and action (accessible anywhere, unlike now when one has to go to a PC for fulfillment).

15. Banner ads will not ensure click-throughs, and will eventually be overtaken by affiliate programs.

16. Syndication will rule the roost. Shopping malls on the net will abound giving shoppers the same “virtual” experience that they have in a physical mall. As a corollary, shopping malls are going to install (on-site and off-site) dedicated Internet kiosks offering consumers a virtual tour of their mall and allowing transactions.

17. E-books will be limited in scope and will be soon be passé. Physical books will retain their place.

18. Selling games on the net will be the opportunity of the future. With multi-mode net access becoming a reality, gaming will transcend the eponymous game parlors and PCs and would become a “do-anywhere” activity.

19. Increasing returns hypothesis.
The customer reward for shopping on a site/store would keep on increasing with the frequency of shopping on that site/store. With customer acquisition costs ten times as much as customer retention costs retailers will go all out to increase the “stickiness” factor.

20. Time from net to the door will keep on shrinking thanks to the continual increase in efficiency of delivery service providers. The recent distribution success of Amazon – FedEx in distributing Harry Potter’s Goblet of Fire in three hours is the shape of the things to come.

The trends to follow in the future:

  • The Indian Organized retail sector will grow up to 10% of total retailing by 2010.
  • No one single format can be assumed as there is a huge difference in cultures regionally.
  • The most encouraging format now would be the hyper marts.
  • The hyper mart format would be further encouraged with the entry of the TNCs.

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