Developed by the voluntary Inter-industry Commerce Standards Organization (VICS), Collaborative planning, forecasting and replenishment (CPFR) is the sharing of business information such as promotional planning and merchandising planning among the business chain partners for errorless forecasting and automatic replenishment of goods. CPFR aims to improve the flow of goods from the suppliers to the manufacturer and finally to the retailer. It identifies errors in the forecasts relating to the ordering and inventory management functions of the organization.
Under CPFR, the manufacturer’s business information such as sales history and planned sales is collated with the suppliers’ information such as availability of raw materials and lead times. Both are integrated and the information is used to draw up an efficient plan of raw material supply, thus improving the profitability of all supply chin partners. Once deployed, the CPFR system allows both the manufacturer and the supplier to access information through the internet. The supplier can constantly monitor the manufacturer’s inventory levels and whenever the stick with the manufacturer falls below a certain fixed level, the CPFR system signals the supplier by sending an automatic e-mail. The supplier then suppliers the required stock and thus an efficient replenishment system is put in place.
In the 1990s, the global communications leader Motorola faced problems in meeting customer demand during year-end shopping seasons. Distributors regularly over-order for the shopping season, and therefore Motorola had to maintain huge inventories, just to handle these large orders. This left Motorola with a lot of inventory after the season. To avoid this, Motorola deployed a CPFR system in its personal communications division in August 2003. The system was developed by Manugistics Group Inc., an SCM specialist. The system helped Motorola to collaborate with its suppliers and customers to improve the efficiency of the forecasts, reduce excess inventory and improve customer service. The collaboration was further extended to other areas like designing and managing sales promotions and developing new products.
CPFR Model
The CPFR model presents the aspects in which industries focus. The model provides a basic framework for the flow of information, goods, and services. In the retail industry the “retailer typically fills the buyer role, a manufacturer fills the seller role, and the consumer is the end customer.” The center of the model is represented as the consumer, followed by the middle ring of the retailer, and finally the outside ring being the manufacturer. Each ring of the model represents different functions within the CPFR model. The consumer drives demand for goods and services while the retailer is the provider of goods and services. The manufacturer supplies the retailer stores with product as demand for product is pulled through the supply chain by the end user, being the consumer.
Some of the main processes shown in the model can be found in the second ring that has arrows in a circular pattern. This is displayed with collaboration arrangement, joint business plan, sales forecasting, order fulfillment etc. This stage will be described in detail below:
“Strategy & Planning, Collaboration Arrangement is the process of setting the business goals for the relationship, defining the scope of collaboration and assigning roles, responsibilities, checkpoints and escalation procedures. The Joint Business Plan then identifies the significant events that affect supply and demand in the planning period, such as promotions, inventory policy changes, store openings/closings, and product introductions.”
“Demand & Supply Management is broken into Sales Forecasting, which projects consumer demand at the point of sale, and Order Planning/Forecasting, which determines future product ordering and delivery requirements based upon the sales forecast, inventory positions, transit lead times, and other factors.”
“Execution consists of Order Generation, which transitions forecasts to firm demand, and Order Fulfillment, the process of producing, shipping, delivering, and stocking products for consumer purchase.”
“Analysis tasks include Exception Management, the active monitoring of planning and operations for out-of-bounds conditions, and Performance Assessment, the calculation of key metrics to evaluate the achievement of business goals, uncover trends or develop alternative strategies”. Eg. Wall-mart supply chain and logistics management.
VICS CPFR Model:
Establish the ground rules for the collaborative relationship. Determine product mix and placement, and develop event plans for the period.
Collaboration Arrangement
Setting the business goals and defining the scope for the relationship
Assigning roles, responsibilities, checkpoints and escalation procedures
Joint Business Plan:
Identifies the significant events that affect supply and demand, such as promotions, inventory policy changes, store openings / closings, and product introductions.