Objectives are statements of expected outputs; they should be defined before inputs are released, and they should be used by management to determine what inputs are to be used. Once established, an objective becomes a convenient measuring stick for judging (and then rewarding) managerial proficiency. Superior performance should no longer go without reward.
Goals are defined as being relatively few and long-term in their focus. Objectives are defined as being relatively more numerous and short-term in their focus. The most important thing to remember about objectives is that the critical few are the ones to concentrate on. The critical few are the 20% of the objectives that will produce 80% of the results. One of the biggest problems many organizations have with MBO is that they set too many objectives, especially too many trivial ones. Set only those objectives that a unit or team can get their arms around—five to seven maximum—five is best. Also, remember that objectives are working tools, not public-relations statements designed to impress people. You cannot set effective objectives if you don’t have a “systematic way of exposing reality and acting on it.”
Strategic Planning and the Hierarchy of Objectives.
Strategic planning and the hierarchy of objectives are closely interwoven and are consequently discussed together (see Figure 1).Strategic Planning is concerned with overall concepts of the operation. It involves determining major objectives of the company as well as how to acquire and dispose of the resources necessary to achieve the objectives. In strategic planning, therefore, opportunities and external constraints are analyzed and matched with the internal strengths and limitations of the organization. In turn, this analysis is the basis of determining the hierarchy of objectives, especially the higher-level objectives. The fundamental purpose, the mission, the overall objectives as well as the more specific overall objectives are, to a large extent, determined by top management, with, of course, input from lower level managers. These objectives are then further broken down into divisional, departmental, unit, and individual objectives. The process of setting objectives, however, is not a one-way street.
This focus on the relationship of the organization to its environment has shown that inputs become very important for developing the strategic plan and the hierarchy of objectives. Now the thrust of the discussion is on the traditional and more specific aspects of: setting objectives, planning for action, implementing MBO, and control and appraisal.
2. Setting Objectives.
Objectives are set jointly by the superior and subordinate. In MBO, the emphasis is on verifiable objectives. That is, at the end of a period it can be determined if an objective has been achieved. Therefore, objectives should be stated, as clearly as possible, in terms of (a) quantity, (b) quality (c) time, and (d) cost. Objectives, then, should be measurable: Read more…



